bewellveda

The name Bewellveda came from something the founder, Jackie Burk, naturally signed off her emails with: “Be well.” We paired that with “Veda,” inspired by Ayurveda—the holistic healing philosophy at the core of everything she offers. Together, the name feels both personal and rooted in intention, just like the brand itself.

Visually, we wanted the branding to feel calm but not bland, warm but still grounded. The colors were chosen to reflect care, energy, and trust without ever feeling clinical or overly trendy. I created a custom logotype to give the brand its own voice—soft, steady, and distinct—and paired it with classic type that feels welcoming and clear. From the overall tone to the smallest design details, the goal was to create something that feels supportive, approachable, and genuinely holistic, just like the services Jackie does.